Anna Fern has over 20 years experience in the fashion industry and set up Vintage Blue Lagoon earlier this year.
With her love for fashion and eye for design she has put together a fantastic collection of unique women’s vintage clothes. In the late 1980’s Anna saw a gap in the fashion retailing market in Cheshire and in 1987 opened Blue Lagoon Boutique in the popular Cheshire village of Alderley Edge. Initially stocking a casual and relaxed range of women’s fashions with the emphasis on Scandinavian designs.
Anna with Jeff Banks and fashion show models
Anna with Paul Costello
During the first five years Anna expanded her range to offer fashion designer labels such as Paul Costelloe, Benny Ong, Jeff Banks and a range of labels from Max Mara.
Anna also won several National Retail Award's for ‘Best Fashion Buyer” and “Best Customer Service” which were awarded for Anna’s innovative ways of getting to know her customers and offering them the very best service. This included organising special evenings for her customers and spending time finding out about their favourite fashion styles, colours and shapes.
These awards also gave Anna the opportunity to organise a range of special fashion shows which were attended by Jeff Banks and Paul Costelloe, giving them a show case for their new collections. From small intimate in-store fashion shows to large spectacular staged shows and gala dinners, these fabulous events always bought an amazing range of seasonal fashions.
The original Blue Lagoon shop in Alderley Edge, Cheshire